In The Driver's Seat

Baglioni Hotel London Shares Its Love Of Exotic Supercars With Guests Driven To See The City Differently
London Full Throttle

Forget the black cab, private hire, or the usual airport car rental. Baglioni Hotel London has a better, high octane way to explore London. The quintessentially Italian export, located at the southwest corner of Hyde Park, is sharing its passion for exotic supercars with guests who wish to add a bit of excitement to their next stay in the British capital. Take in the streets of the city, or better yet, hit the open road day-tripping through the English countryside, all behind the wheel of an exotic Italian sports car.

The Italian driving experience begins at the airport with a uniformed chauffer awaiting weary guests in one of the hotel's courtesy Maseratis. Arrive at the doorstep of the Baglioni where made-in-Italy décor–from striking black Murano chandeliers to sleek leather furniture–is consistent with the polished interiors of the fleet of luxury sports cars you will experience the following day.

The question is, will you hit the road in the Lamborghini Huracán or the 12-cylinder Ferrari FF?

Cruise down The Mall from Buckingham Palace in the driver's seat of your Ferrari.
Need a ride? It’s ready and waiting at Baglioni Hotel London.
Baglioni Hotel London puts you in the driver’s seat of a Lamborghini or Ferrari for a day.
Toast to Enzo Ferrari and tribute Ferruccio Lamborghini after a day cruising around London in an exotic Italian sports car.
Fast Cars, Food And Drink

There’s more La Dolce Vita to follow back at the hotel when the ride winds down. Toast Enzo Ferrari, the racecar driver turned sports car designer who sent bottles of Lambrusco to his mechanics to encourage them to work on his fleet through the night, with a celebratory Italian aperitivo served en suite. Or tribute Ferruccio Lamborghini, whose successful tractor business paved the way for the wealthy industrialist to build his own automobile brand, with dinner for two at the hotel’s stylish Brunello Bar & Restaurant. Executive chef Alberto Rossetti’s style reflects the same precision as Lamborghini’s dedication to fine motorcars.

And it's no wonder. The chef was born in Parma and schooled in culinary arts there, a little over an hour from Sant’Agata Bolognese, where Lamborghini’s original factory remains.

To learn more about Baglioni Hotel London, or to reserve the Italian driving experience during your upcoming reservation with The Leading Hotels of the World, contact

Where do you want to go?

Select your check-in date

Select your check-out date

  • Room: